Do you Relate to Celebrities that Yo-Yo Diet? By Sian on Aug 20, 2011 with Comments 2 Celebrities are real people. They go to the grocery store (unless their assistant goes for them), drive cars (if their driver has the day off), and their weight fluctuates. Diet companies have a recent history of corralling celebrities into being their spokespeople, but is this the best marketing strategy? People who see a celebrity as a diet spokesperson believe that they “know” the person who is losing weight right in front of them. So what happens when this known person gains the weight [...]











