Yoga Master, Reiko is a follower of The Fresh Diet. Check out this video:
The Fresh Diet is just as flexible as Reiko. We will bend over backwards to meet your diet needs and whims. Diabetes, food allergies, vegetarian, gluten free, picky eater? Call us at 1-866-FRESH-50, or order here.
By Jacob Katel in Food Entrepreneur, Food Industry, Health Food
Web enabled eating is here and a Miami upstart is taking the industry by storm.
Fresh Diet Inc. is a gourmet meal delivery company founded on the fair shores of the 305 by a dude named Zalmi Duchman. The company currently operates kitchens and deliveries in New York, New Jersey, Connecticut, Philadelphia, Chicago, Los Angeles, and South Florida.
Clients use TheFreshDiet.com to do their menu planning, add/remove delivery days, enter their dislikes, and interact with the company, which uses software developed in- house by Chief Technology Officer Ray Willig to monitor routing and delivery, kitchen production, and sales.
Left to right, Zalmi Duchman, CEO and Ray Willig, CTO
Zalmi describes the business model as “click and mortar,” an amalgamation of digital infrastructure and physical output. Their total revenue last year was $7 million. A nice step up for a company started with $500, with Zalmi’s wife doing the cooking, and him driving deliveries all night then falling asleep at his desk where he sold condos on the beach.
The Fresh Diet’s company headquarters is a non-descript warehouse bordering the Allapattah neighborhood in the city of Miami. This is where the never frozen or vaccuum sealed, up to 3 meals and 2 snacks a day are cooked and assembled before lunchbox fresh delivery by a team of independently contracted drivers.
All menu choices are designed by Yosef Schwartz, a Le Cordon Bleu graduate who serves as Chief Culinary Officer. All food is made according to his precise instruction by a kitchen team in every city that the company operates in. Chief Operating Officer Judah Schlass also works to ensure quality control.
Zalmi tells Short Order that roughly 30% of their client base is in Florida, where an average of 38 routes a day deliver meals to about 750 people out of 1,000 or so clients. He says that some folks get all 3 meals and 2 snacks a day from them, and some just a couple of meals a week.
The company currently has 52 total employees in the country, and according to Zalmi is growing 400% a year. They operate on the premise of instant scalability and are confident in a market they see as untapped.
“Nobody else is doing what we’re doing. If you look at the Nutri System, and the Jenny Craig and all that, there’s nobody like us that’s offering fresh made gourmet meals with our level of meal planning for people on diets who want to lose weight or just lifestyle clients who this is just the way they eat.”
Ever notice that good things happens in waves? We’ve received some great press lately including a great review from WebMD.
We’ll post a few more article/review links tomorrow. Stay tuned and in the mean time, if you are ready to get started on the Fresh Diet, click here
Want to know more about The Fresh Diet? Our customers say it best! Thanks Madeline…
Yum! A Fresh Diet Typical Breakfast!
“I’m so pleased with the Fresh Diet!! I only wish I had found you sooner.
I have lost another three pounds this week!! Total to date since starting is 43.5. I have found that my weight loss slows when I am not as diligent with my workouts during the week. That makes total sense!! So I have been making a consistent effort to get to the gym and change up my workouts and poof!!! 3 pounds gone! I don’t think that I need to change my calories right now, as I don’t feel that I have hit a true plateau.
I need to lose at least another 30 pounds, so I would very much like to continue with an extended plan again. I’ll be needing to renew soon.
I think that with the current calorie settings and with me targeting my cardio workouts and getting myself to commit to more strength training (my least favorite part at the gym because the weights and machines are always so crowded) I can continue to truly reshape my body. I was telling Debbie that I hope that our winter isn’t bad so that the snow and bad weather doesn’t prevent me from having my food delivered*. That’s really my only concern right now.
Thanks again,
Madeline”
* Note from The Fresh Diet. Bad weather will NOT stop us from delivering meals. Sign up now for The Fresh Diet, click here.
** Actual Testimonials on file.
We just received this short testimonial from one of our many Fresh Diet satisfied customers…
“The program has been great–I’ve lost 25 pounds in the 3 months that I was on it. I would definitely use the service again if I knew I was going to be too busy at the office to cook healthy meals for a significant period of time.
Blessings to you.
Kathryn”
This is Zalmi’s quote (the full article is here):
Don’t Be A Slave To Your Business: The key to scaling a business is to create software that grows with you & takes over your day to day tasks. When I started my meal delivery business, I did everything from printing the labels to doing the deliveries now my software can do almost everything but the deliveries, maybe one day 
I now have the time to focus on growing the business instead of the day to day responsibilities that my technology can do for me.
Thanks To: Zalmi Duchman of The Fresh Diet
Today we are pleased to bring you the second segment of The Fresh Diet on TV’s The CW. The SouthFlorida.com online’s Eugene Ramirez spent time broadcasting live from out Miami Kitchen on October 5th. Here is part two of his report.
The Fresh Diet delivers sinfully delicious gourmet meals FRESH to your door daily. Learn more about The Fresh Diet, click here. Get started today, click here.
Part A) Check out our Chef Carlo Ricci as he gives away his salsa recipe, while Debbie Rivera, our Dietitian, talks about good fats in avocado and olive oil. Enjoy the show.
Part B) Check out Chef Carlo as he makes apple ricotta breakfast crepes, while Debbie talks about carb balance, insulin levels and the low glycemic index foods.
As promised here is part one of the Fresh Diet Show from South Florida.com on The CW. Want to learn more about the sinfully delicious foods you will eat on The Fresh Diet? Watch us make cheesecake, muffins, philly cheesesteaks and more. Plus Debbie Rivera, our Dietitian talks about the science and the nutrition behind how we create our sumptuous meals.
By the way, if you have a question for Debbie, use the comment form below and she will answer you.
Want to feel like you have a personal chef preparing perfectly balanced gourmet meals for you? Want to have those meals delivered FRESH to your door daily? Click here to get started now.
Stay tuned for part 2 of the show tomorrow.
Part 1 A
Part 1B
Today we are please to bring you part three of our “TV show” from yesterday. To fill you in, we had the CW South Florida filming yesterday live in our Miami Kitchens. For those of you who speak with Debbie every day, now you can watch her live and in action.
We’re working on getting parts one and two out, but each segment stands on it’s own, so enjoy part 3 while we work out some tech glitches.
Want to learn more about The Fresh Diet, click here. Get started today on The Fresh Diet, click here.
Sherri Shepherd from The View is on the cover of OK Magazine
